Runescape Co-Founder Andrew Gower Interview

Runescape recently hit 1 million paying subscribers and seems to go from strength to strength in the MMORPG game industry. It is a lucrative market and is showing signs of crossing into the marketing plans of many major industries as the world takes their lives into virtual environments.

I came across this Andrew Gower Interview about runescape and its future. It is an interesting read for the runescape demographic in some regard. I have also noticed that runescape came about through his exposure to text based MUDs - I also discovered text based MUDs while at university and did look at creating one myself (although at the time I asked myself the same questions about making it different to all the others - I settled on keeping it generic as I was not really that much into the programming side of things).

Anyway, nowadays I am getting more into the programming aspect - well more into websites rather than applications development - although I do have the intention of being able to get learning some of the web development technologies available today.

The interview is a rare interview and as Andrew stated they are concentrating more on the product than the marketing - so I wouldn't expect many more interviews to be surfacing. It does prove that they are still 100% focussed on developing the actual game itself and that has to be good news for all runescape players.

Runescape Affiliate Advertising

On 21st October I migrated all the information from my original runescape site onto my new runescape help site. I have also looked at the adserving features for the associated runescape blogs and have now implemented banner adserving throughout my mini network.

The next step is looking to increase the potential affiliate sites that will agree to run advertising throughout their sites - and for them to check if they are able to implement or integrate it into their site.

At this stage, there is no direct advertisers available and the main adverts that are running are affiliate based. This is primarily to have some adverts running in order to gather up more information and statistics to be able to approach others for direct advertising opportunities.

Once sufficient statistics have been gathered up I will be in a better situation to assess the demographics of visitors to the network and as a result will be able to identify direct advertisers - which will help ensure long term development of both the site and the network.